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流媒體服務商哪家強?來看一下相關數據

Chris Morris 2019年04月25日

主要流媒體公司正在掀起一場新的浪潮,有線電視行業面臨壓力。

有線電視行業已經被包圍了。

隨著越來越多的人對有線或衛星電視的高額賬單感到沮喪,而且被迫為自己從來不看的一大堆頻道繳費,流媒體視頻服務商開始看到了用戶數量的增長。同時,主要流媒體公司正在掀起一場新的浪潮。

將于11月12日上線的Disney+希望能夠快速捕獲大量受眾,它的定價比Netflix低,而且除了讓人嘆為觀止的迪士尼電視電影庫,Disney+還將推出大量獨家節目。蘋果公司也將在今年秋天推出自己的流媒體業務。

流媒體服務商提供產品的任務各不相同。其中一些,比如Dish Network旗下的Sling TV和美國電話電報公司的DirecTV Now等基本上是把有線電視節目重新打包出售。其他公司則發現原創內容是吸引用戶的關鍵。一檔話題性十足的節目就能讓它們的服務變成必需品。

如此之多的流媒體公司都推出必看節目的問題在于放棄了有線電視的(以及將流媒體視頻作為有線電視補充的)觀眾的開銷往往會大幅上升。如果訂閱下列所有流媒體服務,每個月的費用就會增加115美元,甚至更多。

這對大多數人來說都太多了。因此,為幫助大家進行挑選,我們列出了有原創內容的主要流媒體公司的服務內容和價格:

Disney+

獨家內容:迪士尼用自己深厚的電影和電視節目儲備為Disney+提供支持。如果想隨心所欲地觀看漫威超級英雄電影、皮克斯的作品或者迪士尼經典影片,Disney+就是唯一選擇。(迪士尼正在收回提供給Netflix的電影,這將使其營業收入減少1.5億美元左右。)

加在一起,Disney+可提供7500集正在播出和已經下線的電視節目,包含400部迪士尼(和福克斯)作品的電影庫以及100部新近上映影片。此外還有25部原創電視劇和10部原創電影或特輯,包括基于《歌舞青春》、《怪物公司》和《The Mandolorian》,這部《星球大戰6:絕地歸來》上映五年后推出的星戰電視劇讓上周參加星球大戰慶典的人們驚嘆不已。

每月費用:6.99美元(或每年69.99美元)

播出平臺數量:待定

免費試用期:待定

Apple TV+

獨家內容:本月早些時候在發布會上介紹Apple TV+時,蘋果拉了一些重磅明星站臺,包括奧普拉·溫弗瑞和史蒂文·斯皮爾伯格。其中多位明星還將為Apple TV+的節目貢獻力量。

溫弗瑞和哈里王子正在制作一部關于精神健康的節目。《太空堡壘卡拉狄加》制片人羅恩·摩爾正在制作一部名為《For All Mankind》的科幻電視劇。詹妮弗·安妮斯頓、瑞茜·威瑟斯彭和史蒂夫·卡洛爾則在電視劇《The Morning Show》中聯袂演出。斯皮爾伯格將重啟他的《驚異傳奇》連續劇。新版《時光大盜》(Time Bandits,1981年影片)正在制作之中。打造了《芝麻街》的Sesame Workshop已經開始策劃一個兒童節目——這些還只是冰山一角。

不同于許多競爭對手,Apple TV+不打算播出任何已有影視劇,而將全力打造原創節目。

每月費用:待定

播出平臺數量:待定

免費試用期:待定

Netflix

獨家內容:作為資格最老的流媒體服務商,Netflix已經憑借豐富的原創節目儲備贏得了受眾,比如《怪奇物語》、《王冠》、《黑鏡》和《馬男波杰克》。它還重啟了幾部用戶愛不釋手的電視劇,包括《發展受阻》、《歡樂滿屋》和《粉雄救兵》。

除了電視劇,Netflix還建立了拿下大獎的電影工作室。2017年上映的紀錄片《伊卡洛斯》為該工作室贏得了三座奧斯卡獎杯。今年推出的《蒙上你的眼》則成了一種文化現象。

每月費用:8.99-15.99美元

播出平臺數量:1-4個

免費試用期:30天

Hulu

獨家內容:Hulu在原創方面起步較晚,此前它一直依賴自己深厚的在線節目儲備。但該公司已經通過《使女的故事》和《離家童盟》等大熱劇集取得了一些進展。史蒂芬·金是Hulu最主要的合作伙伴之一,雙方的合作項目包括電視劇《城堡巖》和根據他的小說《11/22/63》改編的劇集。Hulu還接手了一些Netflix砍掉的電視劇,讓它們重獲新生,比如《明迪煩事多》和《美眉校探》。該公司還表示它對重啟Netflix上播放過但已經被斃的漫威電視劇持開放態度,包括《超膽俠》和《杰西卡·瓊斯》。

每月費用:5.99美元(包括Live TV套餐為44.99美元)

播出平臺數量:1個(Live TV套餐有2個)

免費試用期:30天

Amazon Prime Video

獨家內容:Amazon Prime Video是為亞馬遜Prime會員提供的服務之一,因此它的范疇遠大于原創視頻。另外,亞馬遜為自己的節目投入了大量資金,挖來了離開BBC的《Top Gear》三人組。《了不起的麥瑟爾夫人》為亞馬遜贏得了一座艾美獎,《高堡奇人》、《杰克·萊恩》和《透明人生》等電視劇也得到了評論人士的高度贊譽。

Amazon Prime Video的旗下制作公司Amazon Studios已經涉足電影領域,它最知名的成功作品是《大病》。

每月費用:8.99-12.99美元(或每年119美元)

播出平臺數量:2個

免費試用期:30天

CBS All Access

獨家內容:雖然CBS All Access基本上以CBS的節目為基礎,但它也推出了幾個獨家原創節目,比如《星際迷航:發現號》、克里斯汀·芭倫斯基領銜主演的《傲骨之戰》和喬丹·皮爾制作的《新陰陽魔界》。它還將以電視劇《星際迷航:下一代》中的著名人物皮卡德艦長為主人公推出新的《星際迷航》衍生劇。

每月費用:9.99美元

播出平臺數量:2個

免費試用期:7天

ESPN+

獨家內容:除了更深入地覆蓋各大體育賽事,ESPN+還有獨家原創內容和在攝影棚錄制的節目,比如凱文·杜蘭特擔任執行制片人的《The Boardroom》,科比·布萊恩特的《Detail》、勒布朗·詹姆斯的《我不止是運動員》以及即將推出的《Dana White’s Contender Series》。用戶還可以收看各種各樣的賽事直播,包括棒球、足球、UFC以及溫布爾登、美國和澳大利亞網球公開賽。

每月費用:4.99美元

播出平臺數量:3個

免費試用期:7天

HBO Now

獨家內容:如果已經通過有線或衛星電視公司訂購了HBO的節目,在HBO Now上就看不到什么新東西了。但如果已經停了有線電視卻還想追《權力的游戲》、《西部世界》或者HBO的其他節目,那就可以通過HBO Now收看所有的電視頻道并按自身所需觀看所有的原創內容和最近的電影。

每月費用:14.99美元

播出平臺數量:3個

免費試用期:7天(財富中文網)

譯者:Charlie

審校:夏林

Cable companies are under siege.

As more and more people get frustrated with high cable and satellite bills and being forced to pay for a slew of channels they never watch, streaming services are seeing their subscription numbers grow. And a new wave from major players is on the way.

Disney+ will debut Nov. 12 and is hoping to rapidly gain a significant audience, undercutting Netflix’s pricing, and offering a slew of exclusive shows alongside a formidable Disney library of catalog shows and films. And Apple has its own service set to launch this fall.

The mission of streaming services varies from offering to offering. Some, like Dish Network’s Sling TV or AT&T’s DirecTV now, are basically repackaged offerings of cable channels. Others, though, are finding original content is the key to luring customers. One water cooler show can make their service a must have.

The problem with so many services having must-watch shows is cord cutters (and people supplementing their cable subscription) often end up paying a lot more. If you were to subscribe to all of the streaming services below, you’d add $115 or more per month to your expenses.

That’s too much for most people. So, to help you pick and choose, here’s a breakdown of the offerings and prices of the major streaming services with original content:

Disney+

Exclusive offerings: Disney’s leaning into its deep catalog of films and TV shows to support Disney+. If you want to watch any film in the Marvel superhero universe, any Pixar release, or any Disney classic, this will be the only place to do so. (Disney is pulling its films from Netflix, which will cut its operating income by about $150 million.)

All totaled, the service will offer 7,500 episodes of current and off-air TV shows, 400 archived Disney (and Fox) movies, and 100 recent theatrical releases. But Disney’s also offering 25 original series and 10 original movies and specials, including series based on High School Musical and Monsters Inc., and The Mandolorian—a Star Wars series set five years after Return of the Jedi that wowed attendees of Star Wars Celebration last week.

Monthly cost: $6.99 per month (or $69.99 per year)

Simultaneous streams: TBD

Free trial period: TBD

Apple TV+

Exclusive offerings: Apple brought out some major celebrities when introducing Apple TV+ earlier this month, including Oprah Winfrey and Steven Spielberg. Many of those stars will be contributing to the service as well.

Winfrey and Prince Harry are making a show about mental health. Battlestar Galactica creator Ron Moore is making a science fiction drama called For All Mankind. Jennifer Aniston, Reese Witherspoon and Steve Carrell are collaborating on a scripted drama called The Morning Show. Spielberg will bring back his Amazing Stories series. A remake of the 1981 film Time Bandits is in the works. Meanwhile, Sesame Workshop, creators of Sesame Street, are planning a children’s show. And that’s just scratching the surface.

Apple TV+ will differ from many competitors, in that it does not plan to offer any catalog content, focusing exclusively on original shows.

Monthly cost: TBD

Simultaneous streams: TBD

Free trial period: TBD

Netflix

Exclusive offerings: The most established of the streaming services, Netflix has a deep catalog of original shows that have already captivated audiences, including Stranger Things, The Crown, Black Mirror, and BoJack Horseman. The company has also revived several TV series that were binge favorites of users, including Arrested Development, Full House, and Queer Eye.

Beyond series, it has also built an award winning film studio, winning three Oscars for 2018’s Roma and one for 2017’s Icarus. And this year’s Bird Box became a cultural phenomenon.

Monthly cost: $8.99-$15.99 per month

Simultaneous streams: 1-4

Free trial period: 30 days

Hulu

Exclusive offerings: Hulu got a late start to original content, relying instead on its deep catalog of network shows. But it has made up some ground with hits like The Handmaid’s Tale and Runaways. Stephen King is one of the biggest collaborators, due to both the series Castle Rock and the adaptation of his 11.22.63 novel. Hulu also took a page from the Netflix book and gave second life to some canceled series, including The Mindy Project and Veronica Mars, and has said it’s open to reviving the canceled Marvel shows that used to air on Netflix, including Daredevil and Jessica Jones.

Monthly cost: $5.99 per month ($44.99 per month to include Live TV)

Simultaneous streams: 1 (2 with the Live TV package)

Free trial period: 30 days

Amazon Prime Video

Exclusive offerings: Prime Video is one of the features included in an Amazon Prime membership, so the offerings extend far beyond original video programming. Amazon, though, has invested heavily in its own shows, wooing the crew from BBC’s Top Gear after they left that network. It won an Emmy award for The Marvelous Mrs. Maisel. And other shows, including The Man in the High Castle, Tom Clancy’s Jack Ryan, and Transparent, have received tremendous critical acclaim.

The service’s affiliated production company, Amazon Studios, has also ventured into the cinematic world, with the most notable success being The Big Sick.

Monthly cost: $8.99-$12.99 per month (or $119 per year)

Simultaneous streams: 2

Free trial period: 30 days

CBS All Access

Exclusive offerings: While CBS’s streaming platform is largely built around its network offerings, it offers a handful of exclusive original shows, including Star Trek Discovery, the Christine Baranski-led The Good Fight and Jordan Peele’s remake of The Twilight Zone. It will also be the home for the Star Trek follow-up Picard, which follows the commander made famous in Star Trek: The Next Generation.

Monthly cost: $9.99 per month

Simultaneous streams: 2

Free trial period: 7 days

ESPN+

Exclusive offerings: Beyond deeper coverage of major sporting events, ESPN’s streaming service offers exclusive original shows and in-studio programs, such as The Boardroom executive produced by Kevin Durant, Kobe Bryant’s Detail, LeBron James’ More Than An Athlete, and upcoming episodes of Dana White’s Contender Series. You’ll also be able to watch all manner of live sports ranging from baseball and soccer to UFC fights and tennis from Wimbledon, the U.S. Open, and the Australian Open.

Monthly cost: $4.99 per month

Simultaneous streams: 3

Free trial period: 7 days

HBO Now

Exclusive offerings: You won’t find anything here that you won’t get if you already subscribe to HBO with your cable or satellite provider, but if you’ve cut the cord and still want to keep up with Game of Thrones, Westworld, and any of the network’s other shows, this service give you access to both all of the live channels as well as a complete on-demand catalog of both original content and recent motion pictures.

Monthly cost: $14.99 per month

Simultaneous streams: 3

Free trial period: 7 days

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